They say that if you’re starting a blog, write something you really care about.

So, here is a blog about the big wide world of the BBC; a world in which I want to work one day. 

It will be deal with values that the BBC is constantly struggling to balance and uphold; informing, educating, and entertaining with objectivity.

In this internet age, that challenge is huge. Complaints are made at the click of  button and the consequences (good or bad), can last for months or do permanent damage.

Marina Hyde last week linked the BBC’s refusal to air the DEC humanitarian aid appeal for Gaza with last year’s so-called Sachsgate saga. It had created a climate of fear, according to Hyde.

Whether she was right or wrong, it is hard to see how articles still cynically milking the Ross-Brand saga (like this one in the Mail today), will help the BBC make the right choice when facing more serious decisions in future.